I conducted a series of research, using a combination of quantitive methods with qualititive methods. I then grouped all the insights in the affinity map to define trends on user pain points and what users are asking for.
From the insights I have gathered, I mapped out identified painpoints onto user flow.
After conducting research, it became clear that many users struggle to find the current entry point and discover the alert functionality. This has led to low conversion rates for setting up alerts and an increase in support tickets.
To tackle this issue, I developed a new design approach that covers the 3 most common scenarios for setting up alerts at the begining of a user's workflow.
During my research, I found that users often want to set up alerts for content they like while browsing the platform.
Users are now able to set alerts while they're in context, through a set of alert entry points, and know where to look for them as new contents becomes available.
Our primary business objective for alerts revolves around enhancing platform engagement through personalized alerts. To achieve this, we aim to attract users to the platform via alerts. Recognizing that users find the current viewing experience confusing, necessitating improvements for increased user conversion, I revamped the email template and created a centralized hub where users can conveniently access all alerts without navigating across the platform.
Users can now conveniently access all alerts in one centralized location, eliminating the need to navigate across multiple pages and reducing the cognitive load of tracking their progress. Additionally, they have the ability to view updates across multiple alerts seamlessly. Regardless of their usage frequency, users can effortlessly access the most relevant alerts upon visiting the platform.
