Hi, I'm Fei.

With 5+ years of industry experience, I specialize in UX strategy and design, driving business growth and user engagement, with a strong focus on SaaS and B2B products.
RECENT WORKS

Update feed - Dashboard & Drawer

Helping professionals in finance to stay smart on their areas of interest with personalized feed.

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UX strategy - alerts & subscriptions

Employing UX research, strategy, and design to reimagine and overhaul the alert & subscription experience to drive re-engagement.

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Facility tour

Feature design to guide facility team on their building tours, document and provide proof of work to their employers.

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Peer to peer payment

Product design to help young adults build their credit score.

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Passion Projects

NED

UX/UI Design | volunteer

Evolving social norms in virtual workplaces

Research | master thesis
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